Rahel Tesfamichael
Art Director
At Culture Club, I shape the visual identity and digital presence of cultural events, translating Addis Ababa’s creative energy into clear and engaging narratives. Rooted in the city’s rhythm and evolving cultural life, my work connects artists, audiences, and ideas through thoughtful design and contemporary storytelling.
“For me, art direction is about creating experiences, not just designs. Watching a concept grow into something people respond to—that’s what keeps me excited.”
